Post by account_disabled on Jan 8, 2024 10:44:43 GMT
A recent study carried out by IAS (Integral Ads Science) shows that 89% of consumers value the importance of online advertising to discover products and promotions, and 44% affirm that they find contextual ads very helpful for their final purchases. of year. With the shopping season just around the corner, contextual targeting is positioned as the perfect tool for advertisers to reach their target audience, since these types of ads are served in relation to consumers' interests in time. real without using third-party cookies, thus providing greater brand suitability and a better user experience. It is also important to mention that according to the IAS study, 48% of consumers have already started their end-of-year purchases. And those who have not done so yet will take the opportunity to start the shopping season on the occasion of two important dates on the calendar: Black Friday and Cyber Monday.
Although there are new considerations that brands must take into account this year, and that may affect the way people shop: 40% of shoppers have expressed health concerns and will prefer to avoid Email Data large crowds. This fact is likely to drive consumers towards online shopping. With many shoppers avoiding physical stores, digital advertising will be more important than ever this year . Advertisers will be able to seek to meet consumer needs by focusing their efforts on placing contextually targeted digital ads in safe and appropriate environments. But not all contexts are equal when it comes to campaign success, and advertisers should keep in mind that ad placement is essential to connecting with their audience. In this sense, the IAS study also points out that consumers prefer to see contextually relevant ads on safe and reputable sites. Additionally, advertisers who take advantage of contextual targeting will be the ones who best reach audiences with the most appropriate mindset .
Current contextual technologies allow them to have advanced knowledge of the content that is published and know which contexts work best according to the campaign objectives and, in addition, help them identify the most relevant trends for the positioning of their brand. This Mindset Marketing offers advertisers the possibility of developing and reinforcing their values by associating themselves with the right content through attention-grabbing ads and thus achieving important KPIs, such as brand acceptance or purchase intention. According to Statista , the ten most searched products during Black Friday 2019 worldwide were technological devices and gadgets. Therefore, articles that talk about technology can be a good place to insert new products, since consumers will browse them to look for gifts and prefer to easily find the promotions they are looking for. Recent data research by seedtag shows that contextually positioned ads improved purchase intent for technology products such as laptops, electronic components, memory cards, and similar products by up to 37%. These brands also experienced an average 18% increase in brand awareness and a 42% growth in brand favorability.
Although there are new considerations that brands must take into account this year, and that may affect the way people shop: 40% of shoppers have expressed health concerns and will prefer to avoid Email Data large crowds. This fact is likely to drive consumers towards online shopping. With many shoppers avoiding physical stores, digital advertising will be more important than ever this year . Advertisers will be able to seek to meet consumer needs by focusing their efforts on placing contextually targeted digital ads in safe and appropriate environments. But not all contexts are equal when it comes to campaign success, and advertisers should keep in mind that ad placement is essential to connecting with their audience. In this sense, the IAS study also points out that consumers prefer to see contextually relevant ads on safe and reputable sites. Additionally, advertisers who take advantage of contextual targeting will be the ones who best reach audiences with the most appropriate mindset .
Current contextual technologies allow them to have advanced knowledge of the content that is published and know which contexts work best according to the campaign objectives and, in addition, help them identify the most relevant trends for the positioning of their brand. This Mindset Marketing offers advertisers the possibility of developing and reinforcing their values by associating themselves with the right content through attention-grabbing ads and thus achieving important KPIs, such as brand acceptance or purchase intention. According to Statista , the ten most searched products during Black Friday 2019 worldwide were technological devices and gadgets. Therefore, articles that talk about technology can be a good place to insert new products, since consumers will browse them to look for gifts and prefer to easily find the promotions they are looking for. Recent data research by seedtag shows that contextually positioned ads improved purchase intent for technology products such as laptops, electronic components, memory cards, and similar products by up to 37%. These brands also experienced an average 18% increase in brand awareness and a 42% growth in brand favorability.