Post by account_disabled on Jan 8, 2024 7:15:50 GMT
On November 6, before Joe Biden's victory at the polls was officially announced , an alleged Sixt advertisement emerged on social media. Faithful to the ironic and humorous advertising style of the famous German car rental brand, the advertisement in question showed a photographic montage in which the face of Donald Trump, the White House and a Sixt moving truck appeared in close-up. . Next to the ad appeared the following legend: “When you must move spontaneously (Rent an affordable moving truck now at sixt.de) . ” And although such a witty and bloody advertisement had the Sixt logo printed on it and could have been perfectly signed by the Teutonic brand, the truth is that the person who actually distributed it on social networks was the satirical website Der Gazetteur .
The "fake" Sixt advertisement was filled with flattery on social networks , but such flattery was not directed at its true author ( Der Gazetteur ) but at the German car rental company. Although false, the Phone Number List advertisement imitated his characteristic Sixt style so well that it managed to fool thousands of Internet users. Der Gazetteur had gone to the trouble of putting its logo (small but clearly recognizable anyway) on the advertisement, but even so few realized the true authorship of the image. Sixt, for its part, has taken the unexpected popularity of its "non-advertising" to heart .
I can't help but feel a certain pride because it is ultimately not normal for someone to copy a Sixt advertisement voluntarily and completely free of charge. It is also not normal for an advertisement to be shared thousands of times on social networks. "What other brand could this happen to?" asks Christoph Assmann, Senior Executive Online Marketing at Sixt, in a post published on LinkedIn. In recent years, and very often hanging on the arm of the Jung von Matt agency, the company has become famous throughout the globe for taking advantage of current news as a source of inspiration for its advertisements , where they make their way countless politicians and even royals .
The "fake" Sixt advertisement was filled with flattery on social networks , but such flattery was not directed at its true author ( Der Gazetteur ) but at the German car rental company. Although false, the Phone Number List advertisement imitated his characteristic Sixt style so well that it managed to fool thousands of Internet users. Der Gazetteur had gone to the trouble of putting its logo (small but clearly recognizable anyway) on the advertisement, but even so few realized the true authorship of the image. Sixt, for its part, has taken the unexpected popularity of its "non-advertising" to heart .
I can't help but feel a certain pride because it is ultimately not normal for someone to copy a Sixt advertisement voluntarily and completely free of charge. It is also not normal for an advertisement to be shared thousands of times on social networks. "What other brand could this happen to?" asks Christoph Assmann, Senior Executive Online Marketing at Sixt, in a post published on LinkedIn. In recent years, and very often hanging on the arm of the Jung von Matt agency, the company has become famous throughout the globe for taking advantage of current news as a source of inspiration for its advertisements , where they make their way countless politicians and even royals .
